2026
Organic + Fresh
Overview:
DRIPP is a conceptual canned drinks brand built around fun, energy and bold visual identity. The concept explores how a beverage brand can feel playful while still maintaining a strong and recognisable presence.
Challenges:
The drinks market is crowded with colourful and attention grabbing products. The challenge was creating a brand that feels distinctive and memorable without becoming visually chaotic.
Conclusion:
The final concept positions DRIPP as a vibrant drinks brand designed for strong shelf presence and social media appeal. Simple naming and bold design help create a clear and memorable identity.