2026
Smash Burgers
Overview:
SMASHD is a conceptual pop up burger brand inspired by modern street food culture. The idea was to create a fast food concept with bold personality, simple messaging and strong visual impact.
Challenges:
The burger market is highly competitive, especially within the street food scene. The brand needed to feel energetic and memorable while remaining simple enough to work across packaging, signage and social media.
Conclusion:
The concept positions SMASHD as a vibrant and recognisable food brand built for busy urban environments. Strong typography and confident branding give the concept instant personality and presence.